Get people talking about what you’re doing
Raising awareness of your organisation and its activities, products or services is usually a top priority, but the resources for a full marketing campaign are often not available. Achieving coverage in the media outlets seen by your audiences flags up your organisation and its news with far greater immediacy and authority than advertising, and at a fraction of the price.
From researching and writing newsworthy press releases to distribution and liaison with carefully targeted journalists, my end-to-end service means your audiences hear the news you want them to. Services include:
- identifying newsworthy activities and translating them into accessible, compelling press releases
- anticipating and responding to media interest to maximise positive coverage in target media
- building effective relationships with key regional, national and specialist journalists
- monitoring and evaluating coverage achieved
- promoting the value of media relations within your organisation, and advising and coaching staff on media skills
A member of the National Union of Journalists, my media relations experience includes:
- two and a half years in the University of Manchester press office, communicating key corporate messages to identified audiences
- media relations and events publicity for the Centre for New Writing
- a multi-strand media relations campaign for the premiere of Made Up North Productions' first feature at the Edinburgh Film Festival
- media relations for TAPE's film Hi High Rise, Manchester guide Spotted by Locals, software house Quantiv and other businesses.
“Jo Nightingale is astonishingly energetic, and her approach to all aspects of media relations is savvy and intelligent.”
- M.J. Hyland, novelist.
To discuss your media relations needs please contact me, on 07776 208302 or jo@jonightingale.co.uk.