Give your audiences what they're looking for

Whether they're looking at a feature or news story, advert, website or brochure, every reader has their own set of interests and needs. Time is tight and information is everywhere, so your copy must quickly focus on the interest or benefit to them.

 

By ticking boxes for your audiences your communications will immediately score points over your competitors'. From initiating or re-working content to page layout and proof-reading, I can ensure that your materials are engaging, accessible and prompt the desired response.

 

As a writer, editor, comms manager and press officer I have produced audience- and objective-focused content for magazines, brochures, web pages and adverts, to communicate the organisation's position and offer to carefully targeted audiences.

 

My work includes writing and editing stories for Big Issue in the North, Creative Tourist, The Manchester Review, Manchester Confidential, Chimp, InCheshire and a range of University of Manchester publications - click here for recent examples.

I have also produced successful marketing materials for the Centre for New Writing, Made Up North Productions, the DTi's Knowledge Transfer Partnerships scheme and software developer Quantiv - please see ‘About’ for examples.

 

"Jo was responsible for writing and editing all the material associated with our work during our first two years, and we put a good share of its continuing success down to her skills."

- John McAuliffe, co-director, Centre for New Writing.

 

To discuss your copywriting, editing or marketing needs please contact me, on 07776 208302 or jo@jonightingale.co.uk.