Reach your audiences effectively


Sometimes your organisation may need to look again at the way it's perceived by its target audiences, or whether its communications are successfully addressing their needs. You may have a new service or product to promote, or wish to explore new ways of communicating with internal or external groups, to ensure that the people who matter get the information they need.

 

By re-evaluating your key audiences, what they're looking for and how best to reach them, I can help transform the effectiveness of your communications. Successful branding, PR and marketing strategies and realistic, deliverable planning will ensure that your target audiences know who you are, see you the way you want them to and appreciate what you can offer them.

 

I have undertaken successful positioning and branding exercises and strategic communications planning for organisations including:

  • software developer Quantiv during its launch into commercial markets, from positioning to promotional materials
  • Internal Communications at The University of Manchester, redefining communications channels in response to staff feedback
  • Manchester's Medical Faculty, contributing press and internal communications strategies to meet wider University objectives
  • the Centre for New Writing, creating a recognised identity for the Centre and PR and marketing campaigns for its activities
  • DTi Knowledge Transfer Partnerships at The University of Manchester, delivering campaigns to internal and external audiences
  • new website delivery during branding exercises by Barnardo's, Legoland, Twinings, JustGiving and Book Partnership.

 

“Jo’s expertise in marketing and media relations were central to the success of our public events and inaugural summer school. She seemed to know exactly where different activities would find receptive audiences locally, nationally and in the US: we saw 100% rise in course recruitment and 200% in event attendance.”

- John McAuliffe, co-director, Centre for New Writing.

 

To discuss your consultancy, coaching or training needs please contact me, on 07776 208302 or jo@jonightingale.co.uk.