Reach your audiences effectively


From time to time your organisation may need to review the way it's perceived by its target audiences, or whether its communications are reaching them and addressing their needs. You may have a new service or product to promote or wish to explore the latest ways of communicating, internally or externally, to ensure that the people who matter get the information they need.

 

By working with you to evaluate your key audiences, what they're looking for and how best to reach them I can help transform your branding and communications planning; ensuring your target audiences know who you are, see you the way you want them to and appreciate what you can offer them. I have undertaken successful positioning exercises and strategic communications planning for organisations including:

  • software developer Quantiv during its launch into commercial markets, from positioning and branding to promotional materials
  • Internal Communications at The University of Manchester, redefining communications channels in response to staff feedback
  • Manchester's Medical Faculty, contributing press and internal communications strategies to fulfil wider University objectives
  • the Centre for New Writing, creating a recognised identity for the Centre and PR and marketing campaigns for its activities
  • the DTi's Knowledge Transfer Partnerships scheme at UMIST and The University of Manchester, delivering promotional campaigns to attract academic and commercial participants
  • website clients including Barnardo's, Legoland, Twinings, JustGiving and Book Partnership.

 

“Jo’s expertise in marketing and media relations were central to the success of our public events and inaugural summer school. She seemed to know exactly where different activities would find receptive audiences locally, nationally and in the US: we saw 100% rise in course recruitment and 200% in event attendance.”

- John McAuliffe, co-director, Centre for New Writing.

 

To discuss your consultancy, coaching or training needs please contact me, on 07776 208302 or jo@jonightingale.co.uk.