Copy, PR and marketing that connect with your audience
Whether you’re producing promotional materials, news or feature content or a key press release, your communications must address your audiences’ interests to succeed. As an experienced communications and media relations professional I can help identify your key audiences and produce compelling materials which meet their needs, ultimately fulfilling your own objectives.
Writing and editing
By identifying the main audiences for your material, and focusing on what's important to them, I can produce or re-work content which suits the medium in question, directly addresses audience needs and meets your organisational goals.
Media relations
From newsworthy press releases to liaison with targeted journalists, my end-to-end service means your audiences hear the news you want them to. Their awareness of your offer and your organisation's profile are raised - at a fraction of the cost of advertising.
Consultancy and training
By evaluating your audiences, how to reach them and what they’re looking for, I can help transform the effectiveness of your communications. Successful branding, PR and marketing strategies will ensure your target audiences know about you, see you the way you want them to and appreciate what you can offer them.
Project management
With a wealth of experience of producing printed and online materials, I can source and manage designers, photographers, printers and developers on your behalf. The result is a cohesive communications output which delivers your message effectively.
“Jo is a first-class communications professional who has worked with the University on a wide variety of publications, PR campaigns and comms projects. She has excellent project management skills and understands the importance of producing targeted and cost-effective communications that meet the needs of the commissioning organisation and its key audiences.”
- Alan Ferns, Director of Communications, Media and Public Relations, The University of Manchester.
To discuss your communications needs and how I can help, please contact me on 07776 208302 or jo@jonightingale.co.uk.